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Digital Marketing Analyst, Global Commercial

Department: Commercial

Digital Marketing Analyst, Global Commercial

 At Hamilton Beach Brands, Inc., a leading designer, marketer and distributor of small household and commercial appliances, our culture is one of hard work, ethical behavior and teamwork.  We roll up our sleeves and work hard to create products that have been pleasing customers for over 100 years.  We offer a comprehensive compensation and benefits package which includes a hybrid work schedule, health, dental and vision insurances, along with 401(k),  paid vacation, paid parental leave, paid charitable time off to share your talents with the non-profit of your choice, “summer hours” which is a great opportunity for long weekends all summer long, a quarterly subsidy to help cover the costs associated with staying fit, the ability to purchase our products at a discounted cost, employee recognition, team building activities, a casual dress code, and flexible hours just to name a few of the advantages of working for this dynamic company.

We are currently seeking qualified candidates for a Digital Marketing Analyst, Global Commercial opportunity to work with one of the best commercial and foodservice equipment companies in the industry.  This position will support our digital marketing and sales teams in our Commercial division.

Responsibilities of the include: 

  • Support continuous improvement in digital marketing team activities, including the execution of demand generation programs, and subsequent reporting, analysis, and recommendations
  • Analyze data and trends; assemble reporting to inform sales, marketing, and business decisions in online and offline channels as directed
  • Support product and sales teams by analyzing various data sources critical to setting strategic business direction as directed
  • Propagate product content utilizing relevant channels including email, social media and website
  • Analyze and research new ways to use HBC’s community database for marketing activities
  • Support international sales team in their efforts to identify and analyze expansion opportunities
  • Help develop content for new product launches
  • Coordination of sales and marketing tasks, details, and related communications
  • Respond to and coordinate sales, service and lead inquiries
  • Conduct key customer site content and product range reviews

 Requirements of the position include: 

  • A Bachelor’s Degree (preferably in Communications, Marketing, or Website Development with a focus on Marketing)
  • At least two years demonstrated experience with digital marketing technology, such as email marketing tools, social media applications, inbound marketing tools, CMS systems, e-commerce websites, or new technologies- no design or programming experience required
  • Quick learner with capacity to juggle multiple responsibilities at the same time
  • Must be comfortable with learning new databases
  • Excellent computer skills, including proficiency in MS Office
  • Must possess excellent written and verbal communication skills and the proven ability to work effectively in a fast-paced team environment
  • Ability to travel if necessary

Our employees enjoy working in a tobacco-free and drug-free environment.   We do not consider candidates who use tobacco products.  Hamilton Beach Brands, Inc. is committed to hiring and retaining a diverse workforce.  We are an Equal Opportunity/Affirmative Action Employer, making decisions without regard to race, color, religion, creed, gender, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability, or any other protected class. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.E-Verify.gov.

If you are interested and qualified for this role, please apply HERE

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