Web Specialist

Department: Marketing

Web Specialist

At Hamilton Beach Brands, Inc., a leading designer, marketer and distributor of small household and commercial appliances, our culture is one of hard work, ethical behavior and teamwork.  We roll up our sleeves and work hard to create products that have been pleasing customers for over 100 years.  We offer a comprehensive compensation and benefits package which includes health, dental and vision insurances, along with 401(k),  paid vacation, paid parental leave, a paid charitable day off to share your talents with the non-profit of your choice, “summer hours” which is a great opportunity for long weekends all summer long, a quarterly subsidy to help cover the costs associated with staying fit, the ability to purchase our products at a discounted cost, employee recognition, team building activities, a casual dress code, and flexible hours just to name a few of the advantages of working for this dynamic company.

We are seeking qualified candidates for a Web Specialist opportunity at our Corporate Headquarters in Glen Allen, Virginia.  This role will be responsible for implementing and maintaining dynamic, interactive, and usable eCommerce websites for Hamilton Beach Brands.

Responsibilities of the position include: 

  • Optimize and maintain our branded eCommerce websites and support marketing and promotional plans
  • Develop and execute site strategies from conception through execution, preserving site and brand standards and in collaboration with internal teams and external agencies
  • Maintain and update website content leveraging Search Engine Optimization (SEO) tactics to drive reach
  • Manage maintenance and technical support in a timely manner; monitor site performance, troubleshoot and correct technical issues, make additions or modifications to the websites, and work with agency and internal teams to resolve issues as they arise
  • Monitor and manage online product assortments to visually assist consumers throughout the purchasing lifecycle
  • Manage website analytics and reporting; identify opportunities for site, merchandising, and usability improvements; plan and execute site revisions
  • Perform site functionality and usability testing in various web browsers and operating systems; identify and resolve broken links, assist in testing new and evolved site functionality before launch
  • Management and execution of monthly sweepstakes for brand portfolio

Requirements of the position include: 

  • Bachelor’s Degree in Web Development, Advertising, Marketing, or an IT degree with specialty in digital marketing
  • 3+ years’ experience with HTML/CSS/PHP with core technical skills to support responsive/mobile first websites
  • Experience working in eCommerce platforms (BigCommerce, Shopify, or similar)
  • Adobe Photoshop and Dreamweaver experience (or similar image editing and publishing software)
  • Contemporary knowledge of emerging web-based and digital technologies with demonstrable application experience
  • Knowledge of Search Engine Optimization (SEO) and related tactics
  • Experience with Google Analytics and KPIs
  • Experience with User Acceptance Testing (UAT) and documentation of Standard Operating Procedures (SOP)

The successful candidate will help deliver a best-in-class branded manufacturer site experience, ensure all content is up to date, implement timely and impactful website updates, optimize websites to deliver a user-friendly design with clear navigation and compelling content that supports our business objectives. S/he will aid in creating and executing marketing strategies focused on driving website traffic, educating our consumers, building our brands, and selling products.

Our employees enjoy working in a tobacco-free and drug-free environment.   We do not consider candidates who use tobacco products.  Hamilton Beach Brands, Inc. is committed to hiring and retaining a diverse workforce.  We are an Equal Opportunity/Affirmative Action Employer, making decisions without regard to race, color, religion, creed, gender, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability, or any other protected class. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit

If you are interested and qualified for this role, please apply HERE.



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