Digital Content Production Specialist

Department: Commercial

Digital Content Production Specialist

At Hamilton Beach Brands, Inc., a leading designer, marketer and distributor of small household and commercial appliances, our culture is one of hard work, ethical behavior, and teamwork.  We roll up our sleeves and work hard to create products that have been pleasing customers for over 100 years.  We offer a comprehensive compensation and benefits package which includes a hybrid work schedule, health, dental and vision insurances, along with 401(k), paid vacation, paid parental leave, a paid charitable day off to share your talents with the non-profit of your choice, “summer hours” which is a great opportunity for long weekends all summer long, a quarterly subsidy to help cover the costs associated with staying fit, the ability to purchase our products at a discounted cost, employee recognition, team building activities, and a casual dress code just to name a few of the advantages of working for this dynamic company. 

We are seeking qualified candidates for a Digital Content Production Specialist opportunity in our hospitality and foodservice-focused Commercial (HBC) division at our Corporate Headquarters in Glen Allen, Virginia.  The Digital Content Production Specialist will increase and enhance the productivity of the Commercial Digital Department team through strong generalist and decent design and production skills in Photoshop, InDesign, WordPress and video production for our B2B division.

Responsibilities of the position include: 

  • Website/portal content design and production for and other commercial websites
  • Develop and execute social and downloadable content strategy
  • Organize and maintain content library, distribution and coordination along with digital team
  • Work with digital team to facilitate content production related to international digital marketing efforts
  • Support HBC sales teams/reps/dealers through production material execution
  • Assist in facilitation and executing LMS/training content production
  • Coordinate and execute product launch components in conjunction with digital leadership
  • Coordinate and serve as a liaison between digital leadership, the production team and outsourced video production

Requirements of the position include: 

  • A Bachelor’s Degree (preferably in Marketing, Communications or Website development/Marketing).
  • 3+ years direct experience with content creation, web marketing, website CMS production, video production working with web developers, creative departments and marketing teams.
  • Solid understanding and technical abilities related to WordPress, CSS/HTML, HubSpot and similar platforms to boost efforts in social and online awareness with digital and social media analytics, insights, CMS and other marketing automation platforms
  • Broad portfolio reflecting experience in creating and producing content for social media through a variety of mediums including: LinkedIn, Facebook, Instagram, YouTube, Twitter and others.
  • Attention to detail
  • Excellent communication skills to engage stakeholders and influence outcomes
  • Fluency in both English and Spanish to support Spanish speaking markets is desirable
  • Copywriting and social media writing experience is ideal
  • B2B background is preferred
  • HubSpot capabilities along with ability to develop landing pages, html email design and digital ad production

The successful candidate will have enough experience to be able to execute on objectives with minimal supervision, while being strategically and creatively directed in terms of projects and priorities.

Our employees enjoy working in a tobacco-free and drug-free environment.  We do not consider candidates who use tobacco products.  Hamilton Beach Brands, Inc. is committed to hiring and retaining a diverse workforce.  We are an Equal Opportunity/Affirmative Action Employer, making decisions without regard to race, color, religion, creed, gender, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability, or any other protected class. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit

If you are interested and qualified for this role, please apply HERE



Stay up-to-date on the hottest food trends with our blog, discover a new favorite dish with recipes from our Test Kitchen, access your account, and so much more.


Join over 100,000 people who receive weekly emails with recipes, coupons and more!

Sample Product Label
Back to Top to the top