Digital Advertising Specialist

Department: Marketing

Digital Advertising Specialist

At Hamilton Beach Brands, Inc., a leading designer, marketer and distributor of small household and commercial appliances, our culture is one of hard work, ethical behavior, and teamwork. We roll up our sleeves and work hard to create products that have been pleasing customers for over 100 years.  We offer a comprehensive compensation and benefits package which includes health, dental and vision insurances, along with 401(k) and profit sharing,  paid vacation, charitable time off, “summer hours” which is a great opportunity for long weekends all summer long, a quarterly subsidy to help cover the costs associated with staying fit, paid Parental Leave, the ability to purchase our products at a discounted rate, employee recognition, team building activities, a casual dress code, and flexible hours just to name a few of the advantages of working for this dynamic company.

We are currently seeking qualified candidates for a Digital Advertising Specialist to support the efforts of the retail Digital Marketing and Sales teams across our brand portfolio. This role aligns with a corporate strategic initiative to drive digital transformation, to drive sales and profit on our websites, and to attract and retain our target consumer (varies by brand). This position will manage and execute lower-funnel digital advertising campaigns aimed at driving conversion across our brand and product portfolio, working closely with the Digital Marketing Analyst to track campaign performance and optimize execution. This is a hybrid position at our corporate office located in Richmond, Virginia. 

Responsibilities of the position include: 

• Create and manage pay-per-click digital advertising campaigns on digital ad networks, primarily Google Ads with support for Criteo, Meta, and other platforms.
• Set KPIs and track progress using data analytics to optimize campaigns for revenue conversion and to maximize investment.
• Recommend/evaluate technical improvements (SEO, user journey, etc.) to brand eCommerce websites aimed at impacting greater conversion for paid and organic traffic.
• Collaborate with select internal, retail sales teams (Amazon, Walmart, Target, etc.) to support key launches, promotions, and initiatives with pay-per-click and digital advertising support aimed at driving revenue conversion.
• Manage coordination of retailer-specific integrations with the digital marketing team.
• Evaluate external vendor/programs aimed at driving traffic to key items on retailer sites.

Requirements of the position include: 

• A Bachelor’s Degree (preferably in Communications or Marketing with a focus on Advertising).
• 2+ years of current, pay-per-click advertising experience using Google Ads. Additional ad platform experience also desired.
• 3-5 years of proven experience in digital marketing, eCommerce, social media, and digital advertising measurement with KPI reporting. 
• Demonstrated knowledge of Social Media Advertising (Meta, Pinterest, TikTok) and the ability to adapt to new technologies.
• Experience using Google Analytics (preferably GA4) for eCommerce websites and tracking technologies such as Google Tag Manager, Meta pixel and UTM tags.
• Advanced computer skills, analytical skills, and attention to detail, including knowledge of advanced Excel functionality (Tableau and Power Bi experience a plus).
• Proven ability to organize and process large amounts of information and data.
• Experience managing a budget. 
• Good communications skills (verbal and written) & proven ability to work in a team environment.

Our employees enjoy working in a tobacco-free and drug-free environment. We do not consider candidates who use tobacco products. Hamilton Beach Brands, Inc. is committed to hiring and retaining a diverse workforce. We are an Equal Opportunity/Affirmative Action Employer, making decisions without regard to race, color, religion, creed, gender, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability, or any other protected class. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.E-Verify.gov

If you are interested and qualified please applyHERE